Privacy Policy for Visitors to Our Website
Hello and thank you for your interest in our website. Among other things, we take your rights to privacy, data protection and informational self-determination very seriously. We would therefore like to provide you with the following information:
Who are we?
Apassionata World GmbH
Uhlandstraße 171/172
D – 10719 Berlin
Germany
Phone: +49 (0)30 225 009-120
Email: info@apassionata.com
Who is responsible for data protection at our company (Data Protection Officer)?
In addition, we have decided to appoint a Data Protection Officer. In order to ensure his independence, we have appointed an external advisor. This is attorney-at-law Mark F. Seghezzi. You are welcome to contact him at any time. His contact details are as follows:
Attorney-at-law Mark F. Seghezzi
SCHLARMANN AHLBERG RAe, StB, WP PartG mbB
Neuer Wall 40, 20354 Hamburg
seghezzi@schlarmann-partner.de
Phone +49 40 226 59 95-0
Fax +49 40 226 59 95-99
We collect data from you. What data? From where? For how long? And are we allowed to do so at all?
You can find a clear overview of these questions in the following table:
| Categories of data | Sources | Purposes | Storage period | Legal basis |
|---|---|---|---|---|
| IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request originates, browser, operating system and its interface, language and version of the browser software, screen resolution | We receive this data directly from your browser. | The collection of this data enables the secure and technically necessary operation of our website. | We delete the data as soon as it is no longer required for visiting our website or there are no longer any legitimate interests in continued storage. | Article 6(1)(f) GDPR |
| Contact form: Required fields: salutation, first name, last name, email address, subject, topic of the inquiry Optional fields: message to us | The information you provide in the contact form | Contacting you, processing your inquiry and, if applicable, initiating a contractual relationship | We delete the data after the expiry of the statutory retention periods, unless further storage is required. | Article 6(1)(b) GDPR |
| Newsletter – email address and information on user behavior in the newsletter; please also refer to our explanations under “What happens to your data in connection with our newsletter?” | We receive this data directly from you and from your use of the newsletter | Sending the newsletter, measuring success and tailoring our content to users’ needs | We store the data until you withdraw your consent or unsubscribe from the newsletter, unless statutory retention obligations prevent deletion. | Article 6(1)(a) GDPR |
| Google Analytics; please refer to our explanations under “How do we use Google Analytics?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Analysis, reach measurement and optimization of our online offering | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Matomo; please refer to our explanations under “How do we use Matomo?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Analysis, reach measurement and optimization of our online offering | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Social media plug-in “Facebook”; please refer to our explanations under “How do we use social media plug-ins?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Display of content, interaction with social networks, as well as marketing and reach purposes | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Social media plug-in “Twitter”; please refer to our explanations under “How do we use social media plug-ins?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Display of content, interaction with social networks, as well as marketing and reach purposes | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Social media plug-in “Instagram”; please refer to our explanations under “How do we use social media plug-ins?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Display of content, interaction with social networks, as well as marketing and reach purposes | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Social media plug-in “Pinterest”; please refer to our explanations under “How do we use social media plug-ins?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Display of content, interaction with social networks, as well as marketing and reach purposes | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| YouTube; please refer to our explanations under “How do we use YouTube?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Embedding and displaying videos | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Google Maps; please refer to our explanations under “How do we use Google Maps?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Embedding and displaying interactive maps | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
| Google Ads, conversion tracking and Google Remarketing; please refer to our explanations under “How do we use Google Ads and Google Remarketing?” (including sources, purposes and storage period) | Your browsing behavior on our website, cookies and similar technologies | Measuring the success of our advertising campaigns and displaying interest-based advertising | We delete the data as soon as it is no longer required for the stated purposes or you withdraw your consent. | Article 6(1)(a) GDPR |
How do we use cookies and our consent management on this website?
(1) We use cookies and similar technologies on our website. Cookies are small text files that are stored on your device and through which certain information is transmitted to the party setting the cookie.
(2) Some cookies are technically necessary to ensure the functionality, security and provision of our website. We use other cookies and technologies for statistical, analytical and marketing purposes.
(3) Insofar as cookies and similar technologies are not technically necessary, we only use them on the basis of your consent.
(4) We use a consent management tool to obtain, store and manage your consents. You can change or withdraw your selection at any time with effect for the future. You can find the relevant link at the bottom of this page under “Change cookie consent”.
What happens to your data in connection with our newsletter?
(1) With your consent, you may subscribe to our newsletter, through which we inform you about our current interesting offers. The advertised goods and services are specified in the declaration of consent.
(2) We use the so-called double opt-in procedure for registration to our newsletter. This means that after your registration, we send an email to the email address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 30 days, your information will be deleted automatically. In addition, we store the IP addresses used and the times of registration and confirmation. The purpose of this procedure is to verify your registration and, if necessary, to clarify any possible misuse of your personal data.
(3) Mandatory and voluntary information is expressly marked above under “We collect data from you. What data? From where? For how long? And are we allowed to do so at all?” and in the registration form.
(4) You may withdraw your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can declare your withdrawal by clicking on the link provided in every newsletter email, via this form on the website, by email to datenschutz@apassionata.com or by sending a message to the contact details stated in the legal notice.
(5) Provided that you have given separate consent to this, we analyze your user behavior when sending the newsletter. For this analysis, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files. For the analyses, we link the aforementioned data with your email address and an individual ID.
(6) Using the data obtained in this way, we create a user profile in order to tailor the newsletter to your individual interests. In particular, we record when you read our newsletters and which links you click on, and derive your personal interests from this.
(7) You may withdraw your consent to this tracking at any time with effect for the future. The information is only stored for as long as you are subscribed to the newsletter or further storage is legally permissible.
How do we use Google Analytics?
(1) This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses cookies and similar technologies that enable an analysis of your use of the website.
(2) Google Analytics is used exclusively on the basis of your consent.
(3) The information generated by Google Analytics about your use of this website is generally transferred to and processed on Google servers. If IP anonymization is activated on this website, your IP address will first be truncated by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server and truncated there.
(4) We use Google Analytics in order to analyze the use of our website and to improve it on a regular basis. Based on the statistics obtained, we can improve our offering and make it more interesting for you as a user.
(5) Where technically implemented, we use Google Analytics in conjunction with Google Consent Mode in order to take consent decisions into account when controlling Google services.
(6) A transfer of personal data to the USA cannot be ruled out. Google is certified under the EU-US Data Privacy Framework. In addition, standard contractual clauses may be used.
(7) Further information from the third-party provider can be found at: https://business.safety.google/privacy/, https://policies.google.com/privacy?hl=en and https://support.google.com/analytics/answer/6004245.
How do we use Matomo?
(1) This website uses the web analytics service Matomo in order to analyze the use of our website and to improve it on a regular basis. Based on the statistics obtained, we can improve our offering and make it more interesting for you as a user.
(2) Insofar as cookies or similar technologies are used in connection with Matomo, the processing is carried out exclusively on the basis of your consent.
(3) The information collected in this way is generally stored by the controller on its own servers within the European Union.
(4) This website uses Matomo with IP anonymization. As a result, IP addresses are processed in truncated form so that direct personal identification can generally be excluded.
(5) Matomo is an open-source project. Information from the third-party provider on data protection can be found at https://matomo.org/privacy-policy/.
How do we use social media plug-ins?
(1) We currently use the following social media plug-ins: Facebook, Twitter, Instagram and Pinterest. We use the so-called two-click solution. This means that when you visit our website, no personal data is initially transferred to the providers of the plug-ins. Only if you click on the marked field and thereby activate it will the respective provider receive the information that you have accessed the corresponding page of our online offering.
(2) By activating the plug-in, personal data is transferred to the respective provider and processed there. Processing outside the European Union or the European Economic Area cannot be ruled out.
(3) The respective plug-in provider may store the data collected about you as user profiles and use these for advertising, market research and/or the needs-based design of its offerings.
(4) The use of the plug-ins is carried out exclusively on the basis of your consent.
(5) Insofar as the respective provider and we jointly determine certain purposes and means of processing, the processing may in part take place under joint responsibility with the respective provider.
(6) Further information on the purpose and scope of the data collection and its processing by the respective providers can be found in the privacy policies of those providers listed below.
(7) Addresses of the respective plug-in providers and URLs to their privacy notices:
- a) Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; https://www.facebook.com/privacy/policy/
- b) X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; https://twitter.com/privacy
- c) Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (Instagram); https://privacycenter.instagram.com/policy/
- d) Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; https://policy.pinterest.com/en/privacy-policy
How do we use YouTube videos?
(1) We have integrated YouTube videos into our online offering, which are stored on YouTube and can be played directly from our website. The integration takes place in enhanced privacy mode.
(2) Only when you actively play a video or have given your corresponding consent can data be transmitted to YouTube or Google. This particularly concerns information about which subpage of our website you have visited, as well as technical usage data.
(3) The use of YouTube is carried out exclusively on the basis of your consent.
(4) Further information on the purpose and scope of data collection and its processing by YouTube can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en.
(5) A transfer of personal data to the USA cannot be ruled out. Google is certified under the EU-US Data Privacy Framework. In addition, standard contractual clauses may be used.
How do we use Google Maps?
(1) We use Google Maps on this website. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.
(2) Only after you have given your consent will a connection to Google servers be established. In this context, Google may in particular receive information that you have accessed the relevant subpage of our website and may process technical usage data.
(3) Google Maps is used exclusively on the basis of your consent.
(4) Further information on the purpose and scope of data collection and its processing by Google can be found in Google’s privacy notices: https://policies.google.com/privacy?hl=en.
(5) A transfer of personal data to the USA cannot be ruled out. Google is certified under the EU-US Data Privacy Framework. In addition, standard contractual clauses may be used.
How do we use Google Ads and Google Remarketing?
(1) We use Google Ads as well as conversion tracking and Google Remarketing from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
(2) With the help of Google Ads conversion tracking, we can measure whether users have reached our website via a Google ad and carried out certain actions there. With the help of Google Remarketing, we can display interest-based advertising to users on other websites within the Google advertising network after they have visited our website.
(3) Cookies and similar technologies may be used for this purpose, through which your usage behavior is recorded and analyzed.
(4) Google Ads, conversion tracking and Google Remarketing are used exclusively on the basis of your consent.
(5) Where technically implemented, we use Google Consent Mode in connection with Google services in order to take consent decisions into account when controlling Google services.
(6) A transfer of personal data to the USA cannot be ruled out. Google is certified under the EU-US Data Privacy Framework. In addition, standard contractual clauses may be used.
(7) Further information can be found at: https://policies.google.com/privacy?hl=en and https://business.safety.google/privacy/.
To whom do we transfer the data? And: does the data leave the European Union or the European Economic Area?
Recipients of the above-mentioned data may in particular include technical service providers, providers of embedded content, providers of social networks, as well as analytics and marketing service providers. Where data is transferred to recipients outside the European Union or the European Economic Area, we will point this out separately.
Third-country transfers:
- Google Ireland Limited and/or Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland and/or 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; https://policies.google.com/privacy?hl=en
- Meta Platforms Ireland Limited and/or Meta Platforms, Inc., Merrion Road, Dublin 4, D04 X2K5, Ireland and/or 1 Meta Way, Menlo Park, CA 94025, USA; https://www.facebook.com/privacy/policy/
- X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; https://twitter.com/privacy
- Pinterest Europe Ltd. and/or Pinterest, Inc., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland and/or 651 Brannan Street, San Francisco, CA 94107, USA; https://policy.pinterest.com/en/privacy-policy
Do we ensure adequate data security?
We maintain up-to-date technical and organizational measures to ensure data security, in particular to protect your personal data against risks during data transmission and against access by unauthorized third parties. These measures are adapted in line with the current state of the art.
What rights do you have?
You have the right to access the personal data concerning you, as well as the right to rectification, erasure, restriction of processing, objection to processing and data portability. Furthermore, you have the option of lodging a complaint with the data protection supervisory authority responsible for us. Please note that these rights may be subject to statutory requirements in individual cases.